– Howard Thurman

Our Story

We shape and deliver experiences that your people will love.

Humanfire exists to help organisations unleash human
potential by enabling talent and the organisations they
work for to thrive together.

We do this by reimagining talent and the human experience (HX) strategies to liberate them. Using disruptive and engaging technologies we act as a journey partner to help create a connected human-centric workplace with greater relevance for the future.

Shaping people strategies with greater relevance for the future.

The view of the workplace and how people connect with it is transforming. Your company’s future relies on how you plan for your employees now.

Discover Us

We have been a part of some great talent, change and culture initiatives. Here’s how others have experienced working with Us.

The project required the design, communication and implementation of a talent management framework across 5 divisions.

The challenge was to reach a consensus about the conceptual framework in an environment that had already implemented a talent programme and technology that wasn’t working. This is always more difficult than implementing in a green fields environment because the existing approach needs to be carefully “disassembled” before it can be replaced with a new one.

Selma’s ability to manage the complexity of the relationships in a diverse and geographically dispersed context was essential to the successful implementation of the new technology, which is still actively used and well embedded in across the group.

Martin Sutherland
Peopletree Group
Global Director

We found Selma to be extremely professional and dedicated. She managed all stakeholders effectively and efficiently.

She brought insightful and creative ideas along with solid experience and an ability to deliver.

In my view with Selma input and guidance this was a highly successful project that delivered significant value to the client.

Paul Hobden
Chief Operating Officer – Edge Learning Media

Not only is she a Talent Management expert and champion in every sense of the word. She is able to translate this expertise to large scale projects, capacitating HR teams from beginner to advanced custodians of the subject and has a natural ability to effectively coach the most unconvinced leaders and guide HR and Business Executives through transformative advancements in this area.

Since my first interactions with Selma about five years ago on a large Talent Management roll-out at one of the biggest retailers, I’ve often reached out to her when needing a strategic thinking partner I have full confidence that I can trust, has relevant innovative insights and advice that is fit for purpose. I have also had the pleasure of witnessing her growth over the years from a consultant to a business leader, connecting people with the right engagements within her wealth of knowledge and network.

Vanessa Kodisang
Head of HR
Massmart Group

When you speak to business partnering, relationships, collaboration and trust, this was what formed the basis of the work that was to come. Selma connected at each touchpoint to craft the work that we were going to do together, engaging with key stakeholders, taking time to understand where we were and where we wanted to be. Her depth of understanding and insight into best practices for the development of our HR strategy was apparent from the onset of our engagement. Selma further stood to empower the business through her engagements to set us up for success following her exit from the workshop.

Her work helped us to develop an HR Value Proposition and Vision, she supported us with breaking down the HR Framework in terms of operational requirements and supported us in developing Measure of Success to build an engaged and competent team that would enable our HR Strategy for a Multinational Media Company

Selma's competence was evident in aspiring to summit the peak of HR excellence, I would partner with her in a heartbeat and be honoured to recommend her if you are looking to pivot your business. Lana Jackson

Lana Jackson
HR and Development Manager
On the Dot

Selma’s talent management expertise was integral to the successful design and implementation of the Talent Management project.

Her change management prowess added immense value in capacitating the HR Team for the rollout and adoption phases.

Warren van Wyk
HR & Capability Executive
Massmart Group

Accredited Facilitator of PowerUp8 (Catalyst Consulting)

The Commercial Sales team collaborated with Selma in 2020 just as the Lockdown hit South Africans and working from home was initiated. A need to unify the very diverse and remote team was identified and over a period of 5 months, Selma geared the team to prepare for the New Normal. Her engaging style of communication ensure full participation from the group. She set up the Connect Sessions in a very efficient and professional way and also maintained a flexible attitude to ensure the Action Learning Challenges are applicable and relevant.

She showed up every times, very prepared, punctual and proficient. She managed to produce valued and sustainable creative thinking and an environment of team spirit and cohesiveness.

Selma is one of the consultants that will leave a lasting impression on you and your team. She is an absolute pleasure to work and collaborate with

Anneline Goliath
Account Manager and Change Lead
Astron Energy